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Oulun yliopiston väitöskirjat

Effectuation through Prospective Sensemaking – Leading to the Future

ISBN-10:	978-952-62-4294-1
Kieli:	englanti
Kustantaja:	Oulun yliopisto
Laitos:	University of Oulu, Oulu Business School
Painosvuosi:	2024
Sidosasu:	pehmeäkantinen
Sijainti:	Print Tietotalo
Sivumäärä:	104
Tekijät:	Juujärvi, Liisa

20.00 €

This dissertation examines leading in the face of an uncertain future. This study is qualitative and narrative, and empirical data is collected through narrative interviews with 16 leaders acting in a large, established firm operating within the ICT industry where a future needs to be produced in quite tight production schedules, for future markets in which customers’ preferences remain unpredictable. Consequently, constructing actionable goals is challenging. The study proceeds by exploring how leaders narrate the creation of the view of a future product through prospective sensemaking and how effectuation logic is utilised in leading towards an unknown future. Effectuation logic is designed to operate within environments of uncertainty. It facilitates proceeding with incomplete data, where goals are constructed iteratively through negotiations between stakeholders based on available means and faced contingencies. Prospective sensemaking is a meaning creation of the future based on available realities. The empirical results based on narratives extends the knowledge about the association between effectuation and prospective sensemaking. This brings up the interplay between these two theories and suggest that it serves a leading mechanism for organisations to navigate the uncertainties of the future. The interplay fosters a dynamic and robust view of future products, enriches the meaning creation process, and enhances resource construction to be based on capabilities and relationships. This gives a means for leading to advance towards an unknown future. The managerial insights underscore the importance of fostering resilience in future products, negotiations, knowledge and relationships in leading towards an unknown future. The success of a company is dependent upon the ability to embrace human action as a source of the future creation, and to recognise the inevitable role of individuals in achieving company objectives.

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