STAKEHOLDER INTERACTIONS IN CROSS-FUNCTIONAL PRODUCTIZATION, ACTA UNIVERSITATIS OULUENSIS A Scientiae Rerum Naturalium 628
|Kustantaja:||Oulun yliopisto|| |
|Sijainti:||Print Tietotalo|| |
|Tekijät:||PÄÄTALO HELI|| |
This study examines stakeholder interactions in the context of cross-functional software
productization. This research aims to increase theoretical and empirical understanding of
interactions in software productization.
The theoretical framework consisted of the stakeholders of software productization, their key
functions and the elements of interactions such as communication, collaboration, and integration.
The empirical data was gathered through interviews, company documentation and participant
observation in the case organization. The research strategy is a qualitative case study including
some elements of action research.
As the main finding of this study, a model was developed of organization internal stakeholder
interactions in the context of software productization. The model consists of identified
stakeholders, the elements of interaction and their intensity. In order to create successful software
products, it is increasingly important to acknowledge, consider and meet stakeholders’ views,
needs and expectations.
According to the findings, the stakeholders are divided into two groups. The first consists of
stakeholders who are responsible for decisions related to the company product portfolio. The
second group of stakeholders is focused on software product development and implementation.
Within the groups, interaction is intensive, including communication, collaboration and
integration. According to the data, interactions between groups are one-way only and often carried
out via documentation. The stakeholder group responsible for product-related decisions bases its
interaction on communication which is perceived by the other group as one-way and
unreciprocated. This does not promote dialogue between stakeholders, which is essential for
achieving common understanding.
This study contributes and adds to the limited empirical research on software productization.
The new knowledge of stakeholder interactions in cross-functional productization supports project
managers in the development of approaches in the understanding of stakeholders’ needs and
expectations. From a managerial viewpoint, this study discusses a number of means which can be
used in software productization.